It’s a startling fact: According to a study by Backlinko, the #1 organic result on Google gets an average click-through rate (CTR) of 27.6%. The #2 result? Just 15.8%. By the time you get to the tenth spot on the first page, that number plummets to a mere 2.4%. This single piece of data highlights the ruthless reality of search engine marketing. … Read More